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ReGrowth · Brand library / 1.1

A living world.
Held in a conch.

Our visual language brings together the crystalline conch, the living tapestry and the warmth of yellow on ink. Here are the assets and principles for carrying it into the world.

Theory of ReGrowth: the living world refracted within a crystalline conch

The everyday language

Quiet around
the extraordinary.

Cream and ink carry the reading. Yellow gives emphasis. Richer colours live inside the artwork. One strong image should have enough room to be felt.

Paper
#F4EFE2
Ink
#211E17
Re yellow
#F2CB38
Conch violet
#443147
Petal rose
#C895A8

Type with a point of view.

Melodrama for the display voice. A clear sans serif for interfaces. Georgia for selected supporting lines. Keep the hierarchy generous and the body copy easy to read.

Make the relationship visible.

A conch is a starting point, not a stamp for every image. Choose the real subject first, then let refraction, material and composition reveal something about it. People, care and ordinary work belong inside the world.

One theme song.

Vande Padmakaram (Post-Rock Ambient), credited to uncommonidentity, is the ReGrowth theme. It plays only when a visitor chooses to listen.

For identifying and presenting ReGrowth accurately. Preserve credits. These illustrations do not document operating projects. The kit does not grant a blanket licence to third-party inputs or imply endorsement.